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Compare Apples With Apples

Compare Apples With Apples

Many people think they can entrust the sale of their principal place of residence to the real estate agent who puts the highest value on it. This is certainly not always the case.

Talk to people you know who have recently sold in the area. Act on advice from people whose opinion you respect. Word of mouth is the best source of current information about local real estate agents, doctors or any other practitioner.

According to intending sellers should also obtain submissions from agents who are active in the local area. “You can tell if agents are active in the local area by the number of SOLD signs they have, and by the quality of their local advertising, a busy well located office with ready after hours facilities is also a must. Choose two or three agents and get them to put their submissions in writing.”

Some of the criteria to consider are level of service, specific advertising details; fees and expenses and commitment to feedback during the marketing program. Once you have two or three submissions you are in a position to compare apples with apples.

It’s no good going with the agent who puts the highest value on your home or offers you the lowest commission, only to find they don’t do any active marketing. According to many would-be sellers, they see this kind of false economy too late. Potential buyers recognize property for what it is. This makes them cautious and decreases competition for their property.

Most overpriced homes fail to attract offers; purchasers end up with the psychological edge once negotiations are under way. Take your time choosing an agent. After all, it’s not something you do every day and you want to be confident in your choice. Do your homework and don’t be seduced by fantasy prices.