Exclusive Agent : Exclusive Service
Many vendors think that the best way to market their property is to list with as many agents as possible. The logic is simple – more agents – more exposure – right! “Not necessarily”. The old wisdom is less is more is worth nothing here. Listing with lots of agents sounds good in theory but in practice it doesn’t always result in a faster better sale.
Agents can’t afford to spend time and money co-ordinating a tailor made marketing program if the property could end up being sold by another agent through sheer fluke. The same work done on an exclusive listing will usually result in win/win situation for everyone concerned.
In the case of open listings, sales occur more by good luck than good management. Many vendors report that after unsuccessful experiences with open listings they find out by trial and error that they are better off with an exclusive agency with a professional, active agent. It’s only natural that agents will be more energetic on behalf of their own exclusive listings. Exclusive agency means that a vendor knows there is someone who is accountable.
How do you hold lots of different agents responsible for what is happening? Who is ultimately responsible for the property being left secure or everyday instructions about pets or curtains let alone why the property isn’t selling?
The important thing is to choose the right agent in the first place. Make sure you compare all the services the agent has to offer and ask for the submission in writing. The agent who offers to put the highest price on your property is not necessarily the one with the expertise to achieve the best price, and agents who offer the lowest commission often can’t afford to put together the type of marketing program that will achieve the best result.
In the end, it’s a good idea to weigh up all the information and go with your gut feeling. If you have done your homework you should be able to sit back and look forward to first class service.